News, views and what I choose to dos conceeds tiny URL fight to

Category : Domain names, Journalism, Technology ยท by Aug 10th, 2009

If you don’t use Twitter, that headline will look like gibberish, but basically one company that produces very short URLs has given up and publicly conceded defeat to a more popular service. trimmedWhat’s annoying is that I have been happily using the loser – – and been enjoying the stats it produces. No more – the stats are gone and the ultimate display of the risk of fast-paced information becoming dead information, the short links will stopped working at the end of the year.

Here’s what is on website at the moment: “ is now in the process of discontinuing service, effective immediately.

“Statistics can no longer be considered reliable, or reliably available going forward. However, all links will continue to redirect, and will do so until at least December 31, 2009. Your tweets with URLs in them will not be affected.

“We regret that it came to this, but all of our efforts to avoid it failed. No business we approached wanted to purchase for even a minor amount.

“There is no way for us to monetize URL shortening — users won’t pay for it — and we just can’t justify further development since Twitter has all but annointed the market winner. There is simply no point for us to continue operating, and pay for its upkeep.

“We apologize for the disruption and inconvenience this may cause you.”

Interesting that even in these heady hype days of Twitter than no one would pay for Ah well, like the note says, now I’m shifting to I wonder how long it will be able to provide the service before desperately seeking funds.


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