Dangerous degree of arrogance backfires
You know it’s bad when you start to feel sorry for the person on stage. Hal Bailey must have wondered what the hell happened. Coming to DOMAINfest Hollywood as the man in charge of AdSense for Domains, Hal was here to tell the assembled masses that Google was going to allow them to make money while sitting on their arses.
This incredible gift was going to come with some rules though: domainers would have to clean up their game. They would have to post original – i.e. not stolen – content on all the domains they owned, and they would have to provide a valuable informational service to their fellow Netizens. If they did that, they would find Google warm in their embrace; if they did not then Google would not help them and they would be out in the cold.
You can imagine Hal planning out this gentle lecture in his head before taking the stage with fellow Google employee Matt Parry: tough love but they would thank him for it later. It didn’t quite pan out like that.
Instead, the one-hour “Google Perspective: Winning over the Advertiser and Optimizing Site Performance through Analytics” was a lesson that Google executives would do well to learn from. Customers are customers and not just grateful users of services – no matter how much market share you have.Blog Read More
I have long said that Google is going to become the new Microsoft. People forget that Microsoft was once also a poster-child, before its control over the majority of the world’s operating systems turned it into a monster.
The fact is that Google has a dangerous amount of power and it is only a matter of time before that level of power corrupts. The fact is that Google has gone beyond providing neat, market-changing products for free and has started to dictate what is allowed online through the rules it creates. Again, it is only a matter of time before those rules start being bent in favour of the corporation, rather than the improvement of its products or an improved end-user experience.
So, my first quick example of where Google has a dangerous amount of power. This site – kierenmccarthy.com and my other main site kierenmccarthy.co.uk – have this morning completely disappeared from Google. Last night my sites existed, this morning, they do not.Blog Read More